Keepin' It Real: Whole Wheat
Here at Sweet Sassy Molassey Bakeshop, 100% organic whole wheat flour is one of the foundational ingredients that make our products better-for-you. It seems simple. After all, a lot of products at the grocery store are made with whole wheat, right?
Not so fast. As Good Morning America points out, a lot of these marketers are out here claiming whole wheat that really shouldn't be:
"You've got to read the labels, not just the packaging," Moulton said. "It's confusing because you see wheat or whole wheat in the title on the packaging of the food product and you assume it has whole grains."
But it may not. The key is making sure that the word "whole" is the first ingredient in the food item. Food label ingredients are listed in descending order by weight. Look for "whole-wheat flour," "whole wheat," "whole grain wheat," "whole oat flour," "whole grain oats," or "100 percent wheat flour" as the first ingredient.
For example, in Kellogg's Nutri-Grain Whole Wheat Waffles, whole wheat is the third ingredient listed. In Wheatsworth's Stone Ground Wheat Crackers, whole wheat is the fourth ingredient. And beware of tags like "multi-grain," "seven-grain" and "nutri-grain," because without whole grain as the top ingredient, they don't cut it as whole grain foods, Moulton said.
Check the ingredients on the products you are buying. You may be surprised that some "whole wheat" foods are just doing the bare minimum to give the appearance of being better-for-you. One thing you can count on though is that Sweet Sassy Molassey Bakeshop will always use 100% organic whole wheat. Real talk!